● Highly accessible and easy to take in – the book is an attractive blend of text and illustration.
● The practical and applied version of Daniel Kahneman’s bestselling Thinking, Fast and Slow.
● Authors bring a mix of science and practical business, resulting in a highly original book about decision-making.
● Potential cult bestseller, that will attract impulse buyers and travellers – decision making is a critical part of our lives.
We, Mona & Ari, met through research and little did we know then that our joint studies would lead to a life together, a life with many kids and running our own company. We both hold PhD’s in risk- and decision analysis, a subject which at first glance may sound dull and academic, but has been very useful for us both personally as well as professionally. It has helped us help others, and we have managed to convert research theories into practice.
We have both worked as Risk and Decision experts in different settings before co-founding Riabacke & Co in 2011. We decided to quit interesting jobs during a time when family life was hectic (our four kids where all under age 10) to follow our dream. We wanted to work with the things we loved and believed in, and to manage our own time. We live as we teach, and we have realized that one of our greatest skills is to get things done, and to make others make decisions that they never even dreamed of.